20 6 / 2013
"Instead, I’m thinking that we should drop the “cable tv” model and move to the internet model. Instead of a single channel or meeting hoping to attract as many people as possible to a relatively passive experience, the way to go is to engage some early adopters, and then encourage viral transmission. Dave sees what the program can do, and he tells Steve and Jen. Steve and Jen get on board, and each tell a few friends of their own. In other words, the key is to define indifference, rather than non-attendance, as the problem."