Schoolpoint, n.

“If you follow the money, you’ll see that Google, Apple, Verizon, MasterCard, AT&T, and many other major players are investing heavily in NFC, or near field communications. NFC is a short-range (2 cm to 10 cm) broadcast technology that allows smartphones to interact with other devices when held close together, or “tapped.” While a major use of NFC is making purchases in brick-and-mortar stores, with possibilities extend into incentives, promotions, content, and much more.”